top of page

PRIVACY POLICY

Introduction

Welcome to Gen-Z Sports & Media Group ("we," "us," or "our"). We are a UK-based sports and media agency supporting elite footballers via our group Company, Gen-Z Football Limited. Protecting your privacy is important to us, and we are committed to handling your personal data responsibly and lawfully.

This Privacy Policy explains how we collect, use, store, and protect your personal data in compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and any other applicable data protection laws.

Who we are

Gen-Z Football Limited
📍 Registered Office: 151 Wardour Street, London, W1E 8WE
🏢 Company Number: 13666220
📩 Email: info@genzgroup.uk
🌍 Website: www.genzgroup.uk

What Personal Data We Collect
Clients (Elite Footballers & Representatives)

  • Identity Data: Full name, date of birth, nationality, gender (if disclosed).

  • Contact Data: Email address, phone number, postal address.

  • Professional Data: Club/Team affiliations, playing history, contracts, sponsorships.

  • Financial Data: Bank details, tax information (if applicable for payments).

  • Health & Performance Data (Sensitive Data): Injury records, medical history, performance analytics (e.g., GPS tracking, strength/conditioning data) – processed with explicit consent.

  • Media Data: Photos, videos, and promotional content.

Employees & Freelancers

  • Identity & Contact Data: Full name, date of birth, email, postal address.

  • Employment Data: Job title, role, contracts, qualifications.

  • Payroll & Financial Data: Bank details, tax records, payment history (processed via Xero).

  • Legal & Compliance Data: Right-to-work documentation, insurance, background checks (if applicable).

Business Partners, Sponsors & Media Contacts

  • Identity Data: Name, company name, job title.

  • Contact Data: Business email, postal address.

  • Commercial Data: Contractual agreements, sponsorship details.

Website Visitors & Social Media Users

  • Technical Data: IP address, browser type, device information.

  • Usage Data: Pages visited, time spent on the site, referral sources.

  • Marketing Preferences: Newsletter subscriptions, social media interactions.

How we collect your data

We collect your data in the following ways:

  • Direct interactions (e.g., contract signings, sponsorship deals, client support).

  • Automated technologies (e.g., website cookies, analytics tools).

  • Third-party sources (e.g., clubs, sponsors, publicly available databases).

    For minors, we require explicit parental or guardian consent before processing personal data.

Legal Basis for Processing Data

Under the UK GDPR, we process your personal data under the following legal bases:

  • Contractual Necessity: To perform contractual obligations with clients, employees, and partners.

  • Legal Obligation: Compliance with tax laws, employment regulations, and GDPR.

  • Legitimate Interests: Marketing, sponsorship facilitation, and service improvements.

  • Consent: Required for sensitive health data, marketing communications, and use of minors’ data.

How we use your personal data

We use your personal data for:

  • Managing client representation, sponsorships, and media opportunities.

  • Processing contracts, payments, and financial transactions (via Xero).

  • Handling health & performance analytics (with explicit consent).

  • Marketing and promotional content for social media and sponsorships.

  • Ensuring compliance with regulatory obligations.

Who we share your data with

We may share your data with:

  • Sponsors, commercial partners, and media outlets (for promotional and sponsorship purposes).

  • Legal and financial advisors (for contract and tax compliance).

  • Regulatory authorities (if required by law).

  • IT and service providers, such as:

    • Monday.com (CRM system) – to manage client relationships.

    • Xero (Payments & Invoicing) – for financial transactions.

All third-party processors are contractually required to comply with UK GDPR.

International Data transfers

Some sponsors, partners, or service providers may be based outside the UK. When transferring data internationally, we ensure:

  • UK adequacy decisions (for approved countries).

Standard Contractual Clauses (SCCs) where necessary

how we protect your data

We implement security measures, including:

  • Encryption for sensitive data.

  • Access control to restrict unauthorized access.

  • Regular security audits to monitor compliance.

Data retention

We retain personal data for:

  • Clients & Contracts: Retained for the duration of representation + 6 years.

  • Employee & Financial Data: Retained for 7 years (for tax and accounting compliance).

  • Marketing Data: Until you opt out.

After expiration, data is securely deleted or anonymized.

Your Rights Under UK GDPR

You have the right to

  • Access your data (receive a copy).

  • Correct inaccurate information.

  • Request data deletion (where legally permitted).

  • Restrict processing of your data.

  • Opt-out of marketing communications.

  • Withdraw consent for sensitive data processing.

To exercise your rights, contact info@genzgroup.uk.

Social Media & Publicity Consent

As a sports and media agency, we use client images, videos, and promotional content for:

  • Social media marketing (Instagram, TikTok, LinkedIn, Twitter, etc.).

  • Sponsorship deals and brand partnerships.

  • Event promotions and media releases.

By working with us, clients grant permission for such use unless they explicitly opt out. Clients can withdraw consent at any time by contacting us.

For minors, parental consent is required before using their likeness in media or promotions.

Cookies & Tracking Technologies

Our website uses cookies to improve user experience. You can manage cookie preferences in your browser settings. See our Cookie Policy for details.

Third-Party Links

Our website and social media may contain links to third-party sites. We are not responsible for their privacy practices.

Complaints & Contact Information

If you have concerns about how we handle your data, contact us at:


📩 Email: info@genzgroup.uk
📍 Address: 151 Wardour Street, London, W1E 8WE

You can also file a complaint with the UK Information Commissioner’s Office (ICO):
📞 ICO Helpline: 0303 123 1113
🌐 Website: https://ico.org.uk/

Updates to This Policy

We may update this Privacy Policy periodically. Any changes will be posted on our website.

bottom of page